St. Lawrence College Students Finalists At Business Competition

March 26, 2015
By Bob Peters

Cornwall Ontario – Cornwall business students were finalists at a recent business competition that pit them against college teams from across Canada.

At the 10th annual Vanier College BDC Case Challenge held in Montreal on February 7th and 8th, students representing Business programs at St. Lawrence College finished as Scotiabank finalist award winners.

During the weekend event, thirty-three teams of marketing students were given three hours to analyze a real business case and present viable marketing solutions before a panel of expert judges. The event has grown into a national competition where contestants from British Columbia to Newfoundland use the skills they have learned in class in an intense battle of marketing strategy and creativity.

The Cornwall team was comprised of Shaun Belanger, J.P. Houze and Jorden Jensen, and their efforts were overseen by faculty coach David White, coordinator of the Business programs on the Cornwall campus.

“This is the fifth year we have competed in the event and this the first time the Cornwall campus team has advanced to the finals” said Mr. White.

The students demonstrated teamwork and created an innovative presentation that impressed the judges.

“Having never worked with JP and Jorden as a team before, I feel we really came together and put out a great performance. We each brought different skills and knowledge that created a great team dynamic,” reflected Shaun Belanger, a 3rd year Business Administration – Accounting student. “I truly enjoyed the experience and learned a lot from it. It was an amazing feeling to see all the hard work from St. Lawrence College pay off.”

Teammate J.P.Houze, also a 3rd year Business Administration student, was also very pleased with the experience.

“I had an amazing time at the competition; being able to present our work to a crowd was a great opportunity to experience a taste of the post-college applications of our studies” said Houze a 3rd year Business Administration student.

David Moscovitz, Vanier College BDC Case Challenge organizer, was thrilled about this year’s 10th anniversary competition.

“From the moment participants arrived there was an atmosphere of friendship and warmth. Some schools have been coming to this event for several years and there’s a feeling of family when they arrive. It’s been ten years of growth and development where we’ve seen the quality of the presentations improve constantly,” he said. “More importantly, we’ve heard from past participants that the experience of presenting at this competition has often been the highlight of their collegiate studies.”

The competition is organized and hosted by Vanier College and sponsored by the Business Development Bank of Canada (BDC) and Scotiabank.

About St. Lawrence College

With three friendly campuses in Brockville, Cornwall, and Kingston, St. Lawrence College is an integral part of the economic life and social fabric of Eastern Ontario with a close-knit community of 7,000 full-time students, and more than 70,000 proud alumni. Hundreds are also enrolled in online and continuing education courses each year. St. Lawrence College has many Applied Research projects in progress, and its Corporate Learning and Performance Improvement group has helped more than 350 organizations grow and prosper.


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